The mob-trend

sp!ked-IT | Article | 'A mob for no reason': "The Mob Project was an invitation-only thing. A guy called Bill sent out email invitations, which in turn were forwarded on to others. This was no protest, no expression of social angst, not even an inaugural meeting of a carpet fetish society. Instead, these people were all happy just to be there. As one of them put it, 'I always wanted to say 'I'm a member of the mob' and now I can'. This kind of thing is being taken seriously. The technology commentator and social software advocate Joi Ito described the Mob Project as a 'very cool social hack', and bloggers throughout the blogosphere are making similar comments" flash mob and Friendster phenomena