The concept of a branded car
The magazine Forbes.com have listed the Ten Coolest Concept Cars in the world. This is the cars that is nothing more than a fantasy.
A conceptcar is nothing more than a very expensive way to build a company-brand. No concept car is possible to drive, some might go slow that a boy on a bike would win a race.
Fun, inspired and with a great "wow"-factor. That's the concept of a conceptcar.