Citations, sites, quotas and stuff that seem to be non-neglecteble. A more non-conform way to spy on the trends and the world.
Finibus Bonorum et Malorum is a work from Cicero. Chunks of this is a part of the Lorem ipsum - the dummytexts that is used in almost every sketch that creatives in advertising use.


Survival kit for the IKEA-trip

"There is no known treatment for IKEA addiction. The best you can do is learn to survive." The Non-Expert is educating exhausted men whose spouses and girlfriends is dragging them around the local IKEA.

The Non-Expert is presenting an IKEA Walkthrough, seeing the IKEA-experience as a game and getting through the five worlds: the parking lot, the showrooms, the marketplace, the self-serve warehouse and finally the checkout. One wrong turn in the WAREHOUSE could cause you to lose precious hours trying to find your way out. So take items off the shelves as you travel, place them on the floor, and make a map as you go. That way, if you make a wrong turn, you will be able to backtrack.

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