Finibus Bonorum et Malorum

Citations, sites, quotas and stuff that seem to be non-neglecteble. A more non-conform way to spy on the trends and the world.
Finibus Bonorum et Malorum is a work from Cicero. Chunks of this is a part of the Lorem ipsum - the dummytexts that is used in almost every sketch that creatives in advertising use.

20031112

Campaign Manual

At first glance I thought it was a cool thing: setting up a sort of How-To about making your own campaign. And the fact that it's the well-reputated BBC that is hosting it would be a guarantee for quality.

But when I reviewed the site of I Can I sort of felt it like being some sort of Campaigning For Dummies.

"iCan is a new BBC website to help you do something about issues that matter to you.".

An instant FAQ of starting an opinion. Is that needed? Is it just another way of making questions of our life shallow and exchangeable?

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