At first glance I thought it was a cool thing: setting up a sort of How-To about making your own campaign. And the fact that it's the well-reputated BBC that is hosting it would be a guarantee for quality.
But when I reviewed the site of I Can I sort of felt it like being some sort of Campaigning For Dummies.
"iCan is a new BBC website to help you do something about issues that matter to you.".
An instant FAQ of starting an opinion. Is that needed? Is it just another way of making questions of our life shallow and exchangeable?